AI Implementation Workbook for Real Estate Agents

AgentMag[iQ]

Find undervalued listings. Win more listings. Convert every lead.

25+ production-ready AI prompts built for real estate agents — from surfacing undervalued properties on Zillow and Redfin to winning listing appointments, reactivating dead leads, and turning one listing into 30 days of social content.

Get the Workbook — $119 See What's Inside

Instant download · PDF + HTML formats · Bundle with a live session for $997

25+

Production-ready prompts

Complete workflow sections

15+

Hours saved per week

Day 1

Prompts running immediately

Sound Familiar?

The hours that shouldn't exist.

You didn't get your license to spend 4 hours a week writing MLS descriptions, following up with cold leads that never respond, and starting every CMA narrative from scratch. That's not real estate. That's admin work masquerading as it.

Listing descriptions — 30–45 minutes each, from scratch, every listing, forever.
Lead follow-up — you know you should do it, but 48% of agents never follow up more than once.
Buyer research — hours on Zillow and Redfin doing analysis your clients could never do themselves.
CMA narratives — the data is in the MLS. Writing the story around it takes hours every time.
Social media — you post once when the listing goes live and go quiet for 3 weeks.
Past client outreach — your best source of referrals, contacted maybe once a year.

What's Inside

Every agent workflow.
AI-ready prompts for all of them.

Eight sections. Six printable pages. A complete implementation guide that covers both sides of the business — finding deals for buyers and winning listings from sellers — with 25+ prompts that run from day one.

Business Audit

Find your three biggest time leaks before building a single prompt. 20 minutes that changes what the rest of the day looks like.

Setup Path Guide

Claude Pro vs. Claude for Teams — which fits your practice, step-by-step setup, and how to write a system prompt that knows your market and voice.

The Differentiator

Undervalued Property Analysis

The workflow no other AI guide shows. Paste Zillow and Redfin listing URLs — Claude fetches, analyzes, and ranks which properties appear undervalued. Send the report to your buyer. Watch them never shop with another agent.

Listing Presentations & CMAs

CMA narrative prompts that turn your comps into a pricing story. Listing presentation copy that wins appointments. Objection handling scripts for sellers who want to overprice.

Lead Follow-Up & Reactivation

Speed-to-lead first responses. 5-touch nurture sequences for cold leads. Past client check-ins that actually generate referrals. Dead lead reactivation that works.

Listing Descriptions & Marketing

MLS copy in 3 minutes, Fair Housing compliant. 30 days of social content from one listing. Price reduction announcements that create urgency instead of signaling desperation.

Buyer & Offer Workflows

Buyer consultation prep. Offer strategy emails. Buyer offer letters that move sellers. Negotiation scripts for competitive situations.

Custom Vault & 30-Day Roadmap

Build your own prompts during the session. Leave with a week-by-week adoption plan that gets Claude running in your business before the month is out.

The Differentiator

The prompt that does what no other agent is doing.

Claude can fetch and analyze individual Zillow and Redfin listing pages from a URL. Paste 5–10 listings from your buyer's search — Claude returns a ranked analysis of which properties appear undervalued and why. Your buyer gets a curated research report. No other agent is doing this.

Section 3 — The Core Prompt

Undervalued Property Research Report

"I'm a buyer's agent researching properties for my client. Please fetch and analyze each of the following Zillow/Redfin listing URLs and create a ranked research report. For each property, identify: (1) list price vs. Zestimate or Redfin Estimate — flag if list price is more than 5% below estimate, (2) days on market and whether there have been price cuts, (3) any notable details from the listing (condition, motivated seller language, 'as-is', estate sale, etc.), (4) your overall assessment of whether this appears undervalued. Rank from most to least compelling. My client's criteria: [budget, bedrooms, neighborhoods, must-haves]. URLs: [paste 5–10 Zillow or Redfin listing URLs]."

Output: A ranked list with a short paragraph on each property. Email it to your buyer as a curated market research report. Most buyers have never received anything like this from an agent — and they won't shop with anyone else after they do.

MLS Listing Description

Daily Use

"Write an MLS listing description for [address]. Lead with how it feels to live there. Fair Housing compliant. Under 250 words. Target buyer: [describe]. Strong call to action..."

5-Touch Lead Nurture Sequence

Cold Leads

"Write a 5-email nurture sequence for a buyer lead who went cold after first contact. Day 1, 5, 14, 30, 60. Lead with value every time. No hard sells. Subject lines included..."

CMA Narrative — Pricing Story

Listing Appts

"Write the pricing narrative for my listing presentation. Comps: [list]. Explain why this price makes sense, what the comps tell us, and what happens if we price too high. Confident, not arrogant..."

30-Day Social from One Listing

Content Machine

"I have a new listing at [address]. Create a 30-day social media content plan using this listing as the anchor. Mix of Instagram and Facebook. Hashtags included. 8 distinct post types..."

Jon
Ortner

Principal, Jon Ortner Advisory
agentmagiq.com

Co-Founder, Renters Warehouse Founding Employee, Picket Homes Co-Founder, AbodeMine 20 Yrs Institutional RE

Co-founded Renters Warehouse, one of the largest single-family property management companies in the US. Founding employee at Picket Homes, now co-founder of AbodeMine — an AI-powered real estate data company.

That combination — operator experience across thousands of residential transactions, proptech from the inside, and building with AI daily — is what makes AgentMag[iQ] different. Every prompt was built around real agent workflows, with Fair Housing compliance baked in from the start.

The Zillow/Redfin analysis workflow in particular doesn't exist anywhere else. Because most AI guides are written by people who've never sat across from a buyer at a showing or won a listing appointment in a competitive market.

The agents who adopt AI in 2025 will have an enormous advantage over those who don't. I built this to make that adoption as fast and practical as possible.

Get the Workbook

One price. Everything included.

Instant download. Work through it at your own pace — or book a live session and have prompts running in your business before the call ends.

Digital Download

AgentMag[iQ]
Implementation Workbook

$119 one time

Instant delivery · PDF + HTML formats

What's included

Full 8-section AI implementation workbook
25+ production-ready prompts for agents
Zillow/Redfin undervalued property analysis prompt
Listing description & CMA narrative prompts
Lead follow-up & reactivation sequences
30-day social content system from one listing
Buyer offer & negotiation workflows
Business audit + 30-day adoption roadmap

Get the Workbook — $119

Best Value

Workbook + Live Session

AgentMag[iQ] Workbook &
1-Hour Implementation Session

$997 one time

Prompts running before the call ends

Everything in the workbook, plus

1-hour live Zoom session with Jon
Your specific workflows mapped and built live
Custom system prompt written for your market & voice
First 3 prompts built and tested during the session
Zillow/Redfin analysis workflow set up for your buyers
Session recording for your team or future reference
30-day follow-up call included
30 days direct email access to Jon

Get the Bundle — $997

Instant workbook access after purchase. Sessions scheduled within 5 business days.
Questions? jon@rradvise.com — no sales team, just Jon.

Common Questions

Straight answers.

Can Claude actually fetch Zillow and Redfin listings?

Yes — Claude with web search enabled (Claude Pro, $20/mo) can fetch and analyze individual listing pages from a URL. You paste the URLs, Claude fetches each one, and outputs an analysis. It doesn't crawl automatically, but for 5–10 listings at a time it works extremely well as a curated buyer research tool. The workbook shows you exactly how to set this up and use it with your buyers.

Is this Fair Housing compliant?

Every prompt in the workbook is written with Fair Housing compliance in mind — no references to demographics, schools as proximity-only, neighborhood characteristics that imply preferred buyer types, or protected class language. The workbook also includes specific compliance notes for the prompts where it matters most, like listing descriptions and buyer research. Always review AI output before publishing and consult your brokerage's compliance guidelines.

I'm already using ChatGPT. Why would I switch to Claude?

You don't have to switch — these prompts work with Claude specifically because of how it handles long-form writing and web fetching, but many of the frameworks adapt to ChatGPT with minor adjustments. That said, the Zillow/Redfin analysis workflow and the listing description quality are noticeably stronger in Claude for this type of content. The workbook is Claude-native.

How long does it take to see results?

Most agents run their first listing description during the session and immediately recover 30–40 minutes. The buyer research workflow typically impresses the first client who receives it. The lead follow-up sequences take a week to set up but run largely on their own after that. The compounding effect — more follow-up, better listings, stronger client communication — builds over 30–60 days.

What if it doesn't work for my market?